Central Pattana plc, Thailand’s number one leading real estate developer for sustainability, is reaffirming the success of its corporate model – ‘The Ecosystem for All’ – which connects all its business affiliates in Retail, Residential, Hotel and Office establishments. This will entail not only major changes and forward-thinking in line with its ‘Future-Fluent Transformation Strategy’. Central Pattana aims to develop local neighborhoods, in urban and rural areas for the benefit of the country as a whole with a new mixed-use project as well as total transformation projects with a combined total value of 15 billion baht. Click here to view the video: https://www.youtube.com/watch?v=DYnncAJ4Ra8
Mr. Chanavat Uahwatanasakul, Chief Development and Commercial Officer, Central Pattana plc, said: “Central Pattana is moving into the future and preparing for major changes. Throughout many years as a developer, we have created ‘future-fluent development’ geared for people and communities and have sincerely cared for the environment. We highlighted the ‘Center of Life’ concept to improve the quality of life in every community and city to spread prosperity throughout the country. The development plan for 2024-2026 consists of five projects with a combined value of over 15 billion baht, led by ‘Central Krabi’, the first mixed-use project in the province, worth 4.5 billion baht, scheduled to open in Q3/2025. The total transformation projects with a combined value of over 10 billion baht comprise ‘Central Bangna’, to be revealed in Q1/2026, and ‘Central Pinklao’, set to be revealed in Q2/2025, ‘Central Chaengwattana’, due to be revealed in Q2/2025, ‘Central Chiangmai Airport’, to be revealed in Q1/2026,”
Present in today’s press conference to share information on these projects are: Central Pattana’s management, led by Chief Marketing Officer Dr. Nattakit Tangpoonsinthana, Executive Project Director Regional Development 1 Mr. Chatree Kowitanupong and Head of Business Development Strategy Mr. Kunayudh Dej-Udom.
The first and complete mixed-usd project located in the heart of Krabi
Central Krabi – New Haven of Life, a mixed-use project with a total value of 4.5 billion baht, located on 114 rai of land consisting of Central shopping center (GFA:47,500 m2) which is scheduled to open in Q3/2025. This will be followed by the development of a housing estate, condominium and hotel. Krabi is Thailand’s high-potential provincial tourist destination, with a global reputation and strong purchasing power.
- It earned the 6th largest tourism revenue in the country and the 3rd largest in the South, known for its outstanding recovery in tourism. In 2023, Krabi generated 52.5 billion baht in revenue, from more than 4 million visitors; Krabi International Airport is scheduled for expansion and is expected to accommodate over 8 million tourists per year.
- Krabi also enjoys high purchasing power with a per capita GPP of 190,573 baht per year, the 4th highest GPP in the South and household spending power among the top five provinces in the country.
- High-potential catchment area of around 480,000 people from Krabi city and residents from more than 1,000 units of high-priced houses and condominiums with prices ranging from 2-10 million baht.
- The people enjoy an extensive range of lifestyle needs due to diversity in terms of race and religion, which allows them to live in ‘Biocultural Harmony’ resulting in a need for improved living space to better fulfil their lifestyle. Central Krabi, therefore, offers premium lifestyle brands, a food destination covering Thai, international and halal cuisines, recreation space for children and families as well as ‘retail magnets’ from Central Group such as Tops, Supersports, Powerbuy, B2S, and Auto1.
Central Krabi will be a landmark for both locals and tourists as it will reflects the nature of the islands and mountains that are inherently unique to the area as well as the identity of the way of life of the local people in Krabi. Lines and formations of the islands inspire the design concept of the ‘Floating Jewel of Krabi’, with a panoramic mountain viewpoint that everyone must experience. In addition, Krabi’s authentic culture and products are integrated into a tourist’s discovery port to ensure that this new destination will attract both Thai and international tourists. Taking into account sustainability, the project aims to reduce the carbon footprint from the construction process to be the first mixed-used project to achieve the global environmental standards of EDGE Certification. The project also focuses on energy saving, low-carbon emission and believes in joining hands with the community in an upstream to downstream waste segregation and upcycling waste from the sea and households.
The District of the Future – Total Transformation & New Masterplanning
As the first pioneer developer in many high potential areas and cities, Central shopping centers have become the ‘Center of District’ that people have associated with for a long time. Currently, the affluent demographic has changed, with several areas expanding and a population that shares a more sophisticated lifestyle and increased purchasing power. Therefore, we have implemented ‘total transformation’ which includes Central Bangna and Central Pinklao, two areas where the population has high purchasing power surrounded by luxury housing projects, as well as Central Chaengwattana, where the urban structure expansion supports growth to become a new CBD. Lastly Central Chiangmai Airport, with Chiangmai’s expanding population and growth from several mega projects and an influx of tourists.
Based on AI data-driven Insights, Central Bangna and Central Pinklao rank as Top Ten Best Performers among Central shopping centers, with a high number of visits from “The1” members and 1.5 times more affluent members than other areas. In terms of The 1 members’ spending power, Central Bangna ranks in the top five and Central Pinklao ranks in the top ten.
1) Central Bangna – Live Life Xponentially
‘Always the Place of Choice’ for locals, with outstanding growth and a high-quality catchment area, Central Bangna is surrounded by more than 900,000 residential units with more than 5,000 luxury residential units. The area now counts 20 international schools and a population that has a higher income than other CBD areas in Bangkok. Following the progressive potential of the area, plan to expand Central Bangna to be a large mixed-use project covering a land area of 55 rai. The first phase focuses on the retail section under the concept of ‘Urban Luxe & Lush Lifestyle’ to better meet the needs of upper-class customers, with features such as:
- Curated Brand Mix: featuring over 320 accessible luxury brands, upper lifestyle brands and brand anchors on a space of 10,000 m2, with a new concept of Central department stores and BUs under Central Group.
- Space Revolution: creating new spaces for Tops Food Hall, which ranked number one in sales at Central shopping centers, ‘Food Play Yard’, which brings together more than 100 restaurant brands, ‘Fashion Galleria’ with over 100 modern luxury brands and supporting 20 accessible luxury fashion houses, ‘Holistic Wellness’ on 3,800 m2, ‘Multi-Generation Entertainment’ – an encounter the largest water park in town! In addition to diverse happenings, pop-up markets, art exhibitions and more.
2) Central Pinklao – New Soul of the District
Pinklao, the capital of Thonburi is a landmark meeting point for families with high purchasing power, as well as students, and medical professionals from leading hospitals. Currently, the catchment area includes a dense population of 3,000,000, while land prices in the area are growing rapidly and with a sky-train major interchange station that allows for easy and convenient connections to other major areas such as Silom, Sathorn, and Yaowarat. The redevelopment of Central Pinklao in our new concept will be a new and upgraded creative ground and the choice destination of all generations. This will include:
- The most complete gastronomy hub of its kind featuring over 200 brands ranging from premium, casual, grab & go, street food and family food destination
- Elevated shopping experience with the addition of strong key anchors from Fashion & Sports as well as affordable luxury brands
- New concept of BUs in Central Group led by Central Department Store
- The cinema introduces a new concept
- Education and Family Destination: A learning and development hub for Multi-Intelligence Skills with over 50 institutions catering to children and youth in all aspects. The best in the Thonburi area, supported by a strong family traffic.
3) Central Chaengwattana – The Life Extraordinaire
The Chaengwattana area has grown and transformed from a suburb to a new CBD with a population growth equivalent to that of the Rama 9 area. The population of Chaengwattana consists of people with a higher income and purchasing power when compared to other areas in Nonthaburi in addition to a large number of expat communities. Over the past ten years, more than 300 residential projects have sprouted and are surrounded by government offices and private companies. It is expected that in the next 5-10 years, the number of office workers will increase by 300,000. The area also includes new connectivity via the Pink Line MRT. Therefore, our redevelopment presents a concept that will elevate the customer experience in all aspects to fulfil the daily needs of ‘everyday high traffic’. On weekdays, Central Chaengwattana welcomes office workers from private companies, government agencies and students who are our high frequency shoppers while during the weekends, Central Chaengwattana attracts over 10,000 quality shoppers such as families and expats, which are “The1” Exclusive members or from the ‘Wealth’ customer group; the total amount of customer spending is 25 times higher than in any of our other branches.
- Complete & Sophisticated Lifestyle: Central department store with a modern design change, Tops Food Hall with top products and a variety of fashion brands ranging from international brands to street & sports fashions, together with new international anchors covering categories such as Beauty, Food, Fresh Market and more.
- New Family Attractions: Bounce, HarbourLand, and JOYLIDAY, spanning over 3,000 sq.m.
- Food Destination: new best-selling Food Patios, and restaurants for all families such as MOMO Paradise, Aka, etc.
- Common Space: art & happenings that collaborate with popular artists and studio.
4) Central Chiangmai Airport – Reimagining Lanna
Located in the heart of the city near Chiangmai International Airport are evidence of the city’s rapid expansion that includes the government’s mega projects and future plans to implement the ‘Creative Economy Hub’ policy in 2028. There is an increasingly emerging demand from the catchment area covering a population of more than 2,000,000 people in Chiangmai, Lamphun and Lampang, where residential projects have grown by more than 34%. Luxury hotels have increased exponentially in tandem with international schools and universities, and an overwhelming influx of tourists, representing a 300% increase from 2019. The new concept of the redevelopment of Central Chiangmai Airport presents the local essence in a modern twist to create a repeat destination that people are eager to visit while meeting all the needs of Chiangmai residents.
- The Most Complete Mixed-Use Project of the North: shopping center, convention hall, tourist hub and multi-generation space as well as the North’s first ‘Go Wholesale’ is now open
- Adding more than 50% of new brands in addition to existing brands such as Uniqlo, Nike, Adidas, Puma and Thailand’s largest MUJI Flagship Store and the first branch in the North with over 3,000 products that have received excellent feedback
- Tourist and family destinations spanning over 17,000 sqm, along with an expanded ‘Kad Luang Airport,’ showcasing the charm of Chiangmai and supporting over 200 local entrepreneurs. Key highlights include a local food market, Michelin-recognized local brands, Hug Craft and local craftsmanship.
Central Pattana plc, is moving forward with its vision of ‘Imagining better futures for all’ by creating and developing spaces to improve the quality of life for people and communities as well as the promotion of a clean and healthy environment while ensuring that the ‘The Ecosystem for All’ strategy is implemented for the strength and sustainability of all parties concerned for the overall growth of the economy and the country.
In 2023, Central Pattana rose to the number one sustainable organization in the world from being selected as a member of the Dow Jones Sustainability Indices (DJSI) in the real estate management category (TOP 1% S&P Global Score), out of a total of 299 companies around the world. In addition, Central Pattana is listed in the 2024 Fortune Southeast Asia 500, ranking number one among all other Thai real estate companies listed this year.
For more details, please click https://www.centralpattana.co.th/en/shopping/shopping-update/lifestyle-activities
