Trip.com Group Outlines Future Growth Strategies at Envision 2024 Global Partner Conference
Shanghai, 4 June 2024 –
Trip.com Group set the stage for transformative growth at the Envision 2024 Global Partner Conference on 30 May 2024, sharing its strategic vision with over 1,600 partners from more than 50 countries and regions. The conference, focused on the forward-looking theme of “Charting the Next Chapter of Our Growth Together”, revealed pivotal trends and opportunities that will drive the travel industry forward.
The Spirit of Innovation in Travel
As the travel industry moves beyond the recovery phase and enters a period of rapid growth, a pressing question arises: “What comes next?” This anticipation was met with enthusiasm at the conference, where future growth areas were a focal point. The sustained investment in innovation and technological advancements emerged as a pivotal strategy, with a particular emphasis on the transformative potential of AI.
Mr. James Liang, Co-founder and Chairman of Trip.com Group, highlighted the key role of innovation in staying at the forefront of the travel industry, citing TripGenie, Trip.com’s AI travel assistant, as one of the innovative ways technology can revolutionise the travel planning and booking process.
“Every industry needs to innovate and so does the travel industry. We are constantly innovating in terms of efficiency, quality, customer service and even marketing. For instance, AI such as TripGenie can enhance customer service and marketing by integrating technology and content, to provide the best value to our customers,” he said.
Mr Liang also emphasised AI’s widespread impact on the travel industry, boosting productivity, enhancing customer service, and providing users with highly personalised travel recommendations.
For example, Trip.com’s AI-curated lists are able to provide travellers with the top-ranked offerings as well as the best deals. This enables a higher level of personalisation at every stage of the travel journey, with AI as a powerful enabler.
Expanding Fast on the World Stage
Ms. Jane Sun, CEO of
Trip.com Group, highlighted that
Trip.com Group has seen unprecedented growth in 2023. The Group’s international growth last year has been especially remarkable, with 100% international growth year-on-year. The first quarter of 2024 was also off to a strong start, with global travel provider
Trip.com generating revenue with over 80% growth year-on-year.
Plans were shared for significant investments in the Asia-Pacific region, and further expansion into the rest of the world, positioning the company to capitalise on global opportunities. Additionally, the Group has forged strategic partnerships with tourism bureaus, major hotel chains, airlines, train operators, and local travel providers worldwide.
Currently, the company has over 1.7 million global accommodation listings, flights from over 600 airlines, and a network of over 90,000 ecosystem partners, including group tours, attractions, and car rental providers.
At the conference, China’s burgeoning potential in the global travel arena was also shared, with the further relaxation of visa-free restrictions, payment facilitations, and tourism promotion strategies such as free layover transit tours launched in Shanghai and engaging marketing campaigns that showcase the country’s offerings.
The Group also reiterated its commitment to quality customer service, revealing that the human touch is key to ensuring travellers enjoy a wonderful trip.
Sustainability was also another key theme, with
Trip.com Group integrating strong ESG (Environmental, Social, and Governance) commitments into its business goals. These ESG initiatives include promoting low-carbon travel options, supporting family-friendly policies, and community revitalisation, all to ensure mutual benefits for customers, partners, and the wider community.
